Abloh’s goal with Off-White was to mix streetwear with high fashion; the name inspired by the Black and White cultures colliding, or, “defining the grey area between black and white,” as the brand puts it. Off-White is based in Milan and is known for graphics involving air quotes, capital letters and diagonal lines. The brand quickly became a success and in 2015, Abloh was nominated for the LVMH prize for Young Fashion Designers for his work with Off-White (the only American nominated).